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Creative

ART DIRECTOR

DESIGNER

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ART DIRECTOR

DESIGNER

about
me

I’m Amanda — but everyone calls me Duca. ;)
I’m a Creative Art Director and Designer based in São Paulo, Brazil.

My work is at the intersection of fashion, beauty, culture and advertising — turning ideas into campaigns, films, editorials, identities, digital content and experiences.

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With a degree in Fashion Design and a specialization in Visual Communication, I’ve spent over 10 years exploring how visual language can make ideas more powerful, relevant and memorable.

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I believe great creative work is not just about making something beautiful. It’s about finding the right idea, giving it a strong visual language and making people stop, look twice and feel something.

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My work has been recognized at Cannes Lions, Effie, TikTok Awards, POPAI Brasil and Prêmio Aberje, across creative commerce, advertising effectiveness, digital formats, design and communication.

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I create ideas, images, visual worlds and experiences for brands.

Ultimately, what keeps me creating is turning ideas into work that inspires.

award &
recognition

​CANNES LIONS


2026

Bronze Lion — Creative Commerce

Magazine Luiza — An Agent como a gente

EFFIE BRASIL

 

2026 

2× Finalist — Magazine Luiza — Um agente como a gente e Lu (além do Magalu)

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2024

 1× Finalist — Quem Disse, Berenice? — Berê Gift

EFFIE LATAM

 

2026 

1× Finalist — Magazine Luiza - Una Agente como la gente

TIKTOK AWARDS

 

2024
Winner — Best Use of Format

Quem Disse, Berenice? — Berê Gift

PRÊMIO ABERJE

 

2024

Winner — Influencers, Regional South

Dia da Gentileza — Neutralize o Hate — Fundação Grupo Boticário

POPAI BRASIL

 

2025
Bronze — Design / Display — Ollie

selected clients

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Magazine Luiza · O Boticário · Eudora · Quem Disse, Berenice? · Fundação Grupo Boticário · Ollie · Netshoes · Zattini · Shoestock

MMA SMARTIES

 

2024
SILVER — Instant impact

Quem Disse, Berenice? — Berê Gift

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BRONZE - integrated ecommerce innovation e live streaming - Quem Disse, Berenica? - Berê gift

Have a project in mind?

let's create together

Tel. +55 11 98658 4282

duca.jurgensen@gmail.com

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