Truth or dare?
Why not both?
Zattini's Black Friday campaign is full of truths and challenges.
Here you can find here you can find truly low prices and we challenge you to create the most stylish looks for very little money.
To host our show we invited Mariana Rios, a brazilian actress and singer who inspires our customers and knows everything about fashion.
concept creation_art direction_social content
In this campaign, zattini prepared several creatives to promote a branding campaign reinforcing the brand's identity and also impacting new customers, positioning itself as the ideal e-commerce to buy fashion and beauty on Black Friday.
6.2X higher purchase intent than the Latin American average
6.8 incremental points in purchase intent
3.8 incremental points in brand association with A Black é Agora
4.5 incremental points in ad recall
source:
Meta Brasil https://www.facebook.com/business/success/zattini?locale=pt_BR
Art Direction: Amanda Jürgensen and Rodrigo "Nova York" Antônio
Art assistant: Isabel Rezende
Copywriter: Marihá Cabral
Creative director: Fábio Bronco
Direction: Pedro Furtado
Producer: Dog's can Fly
Photos: Renato Machry