The weather is getting hotter with the arrival of summer!
Even more so with the World Cup, the biggest football event in the world.
For this special moment in the football country, Brazil, we have created 2 campaigns for Zattini and Vista Magalu that show the best mix between fashion and sports for all styles.
In Zattini we celebrate and cheer dressed in the way that best suits you and give a Zatt to your summer.
concept creation_art direction
Art Direction: Amanda Jürgensen and Paulo Lajus
Copywriter: Marihá Cabral
Creative director: Tatiana Carvalho
Photos: Pedro Henrique
In Vista Magalu campaign we celebrate football the way Brazilians love it most...
at the boteco
or at the bar, but it is our kind of bar
Art Direction: Amanda Jürgensen and Rodrigo "Nova York" Antônio
Art assistant: Isabel Rezende
Copywriter: Marihá Cabral
Creative director: Fábio Bronco
Direction: Pedro Furtado
Producer: Dog's can Fly
Photos: Renato Machry
And to star our campaign, we brought Brazil's biggest digital influencer, Lu from Magalu.
Art Direction: Amanda Jürgensen and Paulo Lajus
Copywriter: Marihá Cabral
Branding manager: Tatiana Carvalho
Photos and Gifs: Guido Argel
Producer: Guilherme Freitas