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When it comes to style you are the one who makes your rules to express your originality.
In this campaign we encourage our consumers to express their personality by wearing what they like the way that suits them best.
concept creation_art direction_social content
Prints to color your look, express your style and match with you.
Art Direction: Amanda Jürgensen and Paulo Lajus
Copywriter: Marihá Cabral
Creative director: Fábio Bronco
Direction: Philippe Noguchi
Producer: Cosmo cine
Photos: Rodolpho Pupo
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