Who is Lu?
Lu is the firtst and the most famous virtual influencer of one of the largest stores in Brazil: Magazine Luiza.
She's loved and admired all over the country.
Famous for knowing everything about technology, she was getting into fashion, so the fashion e-commerce Zattini hired her to star its latest Winter campaign.
The campaign concept was "try new things", in which we encourage consumers to try outfits that they have never used before, so Lu was the best choice to represent the brand at this moment.
We produced an editorial following all the rules of safety and social distancing in this time of global pandemic by Covid-19. The result was a fashion campaign photographed indoors that shows us we can try new looks and outfits comfy and cool.
"Lu loved her first experience as a fashion model"
Zattini and Magazine Luiza worked together in social media. It was a very successfull cross brand job achieving a increase of brand awareness.
Art Direction: Amanda Jürgensen and Paulo Lajus
Copywriter: Marihá Cabral
Creative director: Fábio Bronco
Producer: Cosmo cine
Photos: Rodolpho Pupo