


This is the first fashion collaboration by the Brazilian visual artist Robinho Santana, who uses a positive narrative about black women and men as a language tool in his works, portraying this part of the population in an intimate way and without stereotypes, guided by the message that art and education are revolutionary tools.
We had the opportunity to enter his studio and visit his hometown, Diadema, to capture photos and videos for this campaign.
we were concerned with creating a campaign that is full of meaning for the artist and that represents his work in a true and genuine way.
concept creation_art direction_social content












press


Concept creation: Amanda Jürgensen and Marhá Cabral
Art Direction: Amanda Jürgensen
Copywriter: Marihá Cabral
Branding Manager: Tatiana Carvalho
Producer: Guilherme Freitas
Photos: Milena Saza
phoyo assistant: Fernando Bentes and Rodrigo Oliveira
Styling: Victoria Carolina
styling assistant: Leonardo Portilho
make: Luz cidez
make assistant: Priscila Bispo
video: Samuel Alexandre
video assistant: Pedro Chio