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This is the first fashion collaboration by the Brazilian visual artist Robinho Santana, who uses a positive narrative about black women and men as a language tool in his works, portraying this part of the population in an intimate way and without stereotypes, guided by the message that art and education are revolutionary tools.

We had the opportunity to enter his studio and visit his hometown, Diadema, to capture photos and videos for this campaign.

 

we were concerned with creating a campaign that is full of meaning for the artist and that represents his work in a true and genuine way.

concept creation_art direction_social content

press

Concept creation: Amanda Jürgensen and Marhá Cabral

Art Direction: Amanda Jürgensen

Copywriter: Marihá Cabral

Branding Manager: Tatiana Carvalho 

Producer: Guilherme Freitas

Photos: Milena Saza

phoyo assistant: Fernando Bentes and Rodrigo Oliveira

Styling: Victoria Carolina

styling assistant: Leonardo Portilho

make: Luz cidez

make assistant: Priscila Bispo

video: Samuel Alexandre

video assistant: Pedro Chio

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